Subcultuur
Events and festivals from Nijmegen

Subcultuur keeps its fans, brand and data in its own hands.

For more than ten years, Subcultuur has turned old factories in and around Nijmegen into packed dancefloors. Its ticket sales now run on Celebratix in Subcultuur’s own look, with every fan and every past edition carried over.

Queue & bot protectionOfficial resaleSales insightsEngagement Platform
years of Subcultuur
10+
Subcultuur Festival 2025: the open-air stage at night with light beams

What Subcultuur runs on Celebratix

See all features below ↓
Engagement Platform

From pre-registration to mailer in one dashboard.

Fans pre-register inside Subcultuur’s shop. On pre-sale day that list gets a mailer from Celebratix that opens a closed pre-sale shop 24 hours before everyone else. Subcultuur sees the tickets each mailer sold.

Pre-register for Subcultuur Arnhem
EmailRegister
Email updates
Subcultuurto me
Pre-register sale, Subcultuur Arnhem, De Zoetenlab, November 6 and 7 2026
Goedemiddag,
Jij hebt je aangemeld voor de pre-registratie van Subcultuur Arnhem.
PRE-SALE
Subcultuur ArnhemPre-sale
Paid
Tickets2
ViaEmail campaign
Official resale

Resale that stays with the fans.

Fans who can’t make it sell to fans who want in, on a resale page in Subcultuur’s own branding. Subcultuur sees exactly how many fans still want a ticket.

Arnhem46 sold538 wanted0 offersNew Year’s Rave29 sold317 wanted2 offersFestival64 sold926 wanted3 offersNachtvierdaagse18 sold204 wanted0 offers
Sales insights

Every past edition came along.

Switching provider didn’t mean starting over. From the first day of the sale, this year’s festival sits next to earlier editions, with a forecast of where it is heading.

Subcultuur Festival 2027
On saleTodayFestivalSF25SF26ForecastSF27
Queue & bot protection

An equal shot for everyone who shows up early.

Fans who arrive before a Subcultuur ticket sale opens get a random, equal place in line. Bots are filtered out and the shop stays up from the first second.

FansBots
Celebratix Queue
Subcultuur
Segments

Mail exactly the fans who still need a ticket.

Subcultuur combines what fans did, like pre-registering for Arnhem without buying yet, into a segment it mails straight from the dashboard.

Pre-registered, no ticketforSubcultuur Arnhem
1,284 contactsSend email
Sales attribution

Every sale back to its source.

Each order keeps where it came from: an email campaign, a Meta ad, a tracking link or a direct visit.

Email campaignMeta adTracking linkDirect

From every touchpoint to every campaign.

Fans opt in to Subcultuur once, not per event. Every ticket, resale and pre-registration ends up on one fan profile.

SubcultuurSubcultuuron Celebratix
Sources
Pre-registration
Ticket purchase
Ticket transfer
Resale alert
Resale purchase
Guestlist
Campaigns
Celebratix CRM
Lena Brouwer
Email opt-in
WhatsApp opt-in
Activity
Subcultuur Arnhem
Pre-registration
Subcultuur Arnhem
now
Subcultuur New Year’s Rave
Ticket purchase
Subcultuur New Year’s Rave
3d
One profile per fan
SegmentsRealtime
Returning fansWhatsApp opt-insMissed outPre-registered
Ad audience sync
Engagement Platform
Meta audiences
Email
TikTok audiences
WhatsApp

Inside Subcultuur

Subcultuur Festival: the open-air stage at sunset
A packed hall under the trusses, in black and white
Hands up around the DJ booth
The Subcultuur sign between concrete beams
“When every show sells out, staying in control is what keeps the fans coming back.”
Ruud BosCo-Founder, Subcultuur

Want your fans, brand and data in your own hands?

See how Celebratix keeps every ticket sale fair, from the queue to the official resale.

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